Wednesday, September 2, 2020

Psychological Concepts in Runaway Love Essay Example

Mental Concepts in Runaway Love Paper Tune Runaway Love Analysis The tune our gathering decided to examine and apply sociological ideas is Runaway Love by Ludacris highlighting Mary J. Blige. This music video jabbers about the battles that some high school young ladies face all through life and their answer for comprehend it: fleeing. All through the video Ludacris, the narrator, or rapper, discusses guardians using drugs, disregarding and dismissing their youngster, choosing whether they can tell their parent they’re pregnant and kids fleeing to maintain a strategic distance from their issues and tormentors. The melody was discharged in 2006 and is somewhat old, however a large number of the issues tended to in the video despite everything happen today. In the principal section, Ludacris discusses Lisa. Lisa is a multi year old young lady, who is experiencing childhood in a domain where she is being disregarded and mishandled. I’ve picked three ideas that I feel speak to her story and portray what is happening. For my first idea, I had the option to apply the idea of anomie. I picked this idea on the grounds that Lisa doesn’t feel good in her present social condition. Lisa has never met her family and doesn’t know her dad, and her mom is never near. At the point when her mom is around it is consistently with an unusual man she is bringing home late around evening time. These men consistently wind up battling and contending with Lisa’s mother, causing her to feel considerably increasingly lost (Ludacris, 0:49). We will compose a custom article test on Psychological Concepts in Runaway Love explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Psychological Concepts in Runaway Love explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Psychological Concepts in Runaway Love explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer In the video, this can be depicted when Lisa is on her bed setting down and gazing at the roof with a numb articulation or watching her mom being mishandled through the kitchen entryway. The following idea is lewd behavior. In the video we see that Lisa is assaulted by one of the men that her mom brings home. While her mom is snoozing, the man sneaks into her room and assaults her. In the melody it is informed that she attempts to oppose, however is beat by her attacker (Ludacris, 0:54). This is the unwanted sexual progression. Aggressive behavior at home is likewise common.

Saturday, August 22, 2020

To Be Or... As A Characterization Of Hamlet Essays - Literature

To Be Or... As A Characterization Of Hamlet Hamlet's classsic To be or not to be...(Hamlet, ruler of Denmark, 3.1.57) discourse truly shows what his identity is. Clearly Hamlet is frightfully discouraged. We have just observed a few instances of this, yet this discourse gives us an away from of his bitterness. All the more significantly be that as it may, his discourse shows his shortcoming and hesitation. Hamlet is reliably despairing, yet he never truly follows up on it; he only sort of flounders around, brimming with self centeredness and abhorring. At long last, it gives us Hamlet's purpose behind not ending it all. All through the play he appears to want for death and here we discover why he doesn't ready and waiting himself. This additionally gives us a window into his character. This discourse furnishes us with an away from of Hamlet and his inspirations. Hamlet is earnestly needing some Prozac. He says in this discourse, level out: To pass on, to rest ..'Tis a consumation passionately to be wished.(3.1.69-72). He feels that his difficulties and his anguish are to a lot to manage. While this discourse isn't the first occasion when he has referenced self destruction, it gives the most clear image of exactly how far gone he is. He is by all accounts tired of life, as he reliably says to rest while refering to death. Just as he just wishes to rest and overlook his pained soul. We see here just because why he needs beyond words. It isn't that he feels there is an excessive amount of agony or struggle throughout everyday life, except that he is worn out with managing it and exausted by his endeavors. Hamlet says in this discourse, in as plain of language as he can, that he is discouraged and needs amazing. In any case, he has said that previously. This discourse gives us our first clear sign with respect to his explanation behind longing f or death. All the more strikingly, Hamlet appears here his major weakness and dread. He has been continuing for the entire play about how awful his life is and how much torment and enduring he has needed to suffer, and he begins the discourse on this note. This is the primary sign of his shortcoming. Hamlet it appears would prefer to moan about his difficulties than explain them. He continues forever about his horrible life however once in a while, if at any time, even attempts to take care of business. Indeed, even in his longing for death he will talk yet not act. He has wanted ceath in any event multiple times during the play, yet all things considered Hamlet is to frightened to follow up on his longing. He doesn't rule against self destruction as a result of some honorable acknowledgment (that life is far to valuable to be squandered for instance), he is simply excessively frightened of eternity. Hamlet, in the play so far, cases to be in desperate waterways yet his deadening apprehension keeps him from activity. He would prefer to languish with his circumstance over dread that his activities to improve it would aggravate it: And makes us preferably bear those ills we have over fly to others that we know not of(3.1.82-83). Hamlet's inspiration for needing to bite the dust and furthermore for staying alive gives probably the best understanding into his character. In this discourse Hamlet chooses not to slaughter himself and finds why he has not yet done it. Hamlet is a genuinely upset, discouraged person. He says obviously that he is in incredible torment however more than that he is tired of his life and that is the reason he needs beyond words. He has become worn out on the everyday battle to endure and that, not his issues themselves is the reason he wants demise. His purpose behind picking life over death is additionally appeared here. He is excessively scared of the obscure, of the unfamiliar nation (3.1.80) to follow up on his longing. Maybe this subsequent explanation is an aftereffect of the first? It isn't so much that he is hesitant to act, only that he has become so despondant that he doesn't generally mind enough to do anything. This discourse, particularly the reasons it characterizes for his wants and activities, gives us what goes on

Friday, August 21, 2020

PSYCHOLGOY ( MOTHERS WHO KILL THEIR CHILDREN) Assignment

PSYCHOLGOY ( MOTHERS WHO KILL THEIR CHILDREN) - Assignment Example Since, this is anomalous and unsatisfactory for a reasonable mother. In any case, the conversation combined with much time and cash spend to respect a legitimate motivation behind why child murder events; this rests with powers of society, other than wellbeing entanglements. Basically, society contributes hugely to child murder than one’s mental ineptitude, which radiates from pressure incited by child’s obligations included (White and Meyer 24). Clinicians, clinical experts and researchers, by means of various examines from the past, have needed substantial motivation behind why a mother would settle on a child murder. All what they hold to are hypotheses, which extend from social to clinical clutters, and they typically suggest clinical examination as a flat out cure (White and Meyer 73). Alternately, a fatherly murdering prompts the general public to howl boisterously for a rapid and intense activity against the guilty party. Hypotheses showed up at for a child murder particularly from mother’s point of view incorporate cultural, similar to despondency exuding from rescuing a breaking relationship because of the childs nearness (Ian 75). Different events might be because of unforgiving treatment by her companion where she needs to fight back to what she has experienced, henceforth slaughtering the child. Moms here and there because of their gigantic leniency may decide on child murder because of what they estimate the youngster will endure without required necessities (Shelton, Yvonne and Kathleen 23). Until this point, in spite of various and escalated considers, they have not finished up solid reasons implied for maternal killings. Since, this remaining parts a secret remembering that the most secure individuals with a youngster are the natural guardians. The world tip top to date and later on will stay to make minor hypotheses with respect to the causes and solution for child murder (White and M eyer 20). Shelton, Joy Lynn E., Yvonne Muirhead, and Kathleen E. Canning. Uncertainty Toward Mothers Who Kill: An Examination Of 45 U.S. Cases

Tuesday, May 26, 2020

Essay Topics For Students: What You Should Know

Essay Topics For Students: What You Should KnowWhen preparing an Outliers Essay Topics for your class, take some time to find out what students might be interested in. Once you know which topic to choose, make sure to research the topic thoroughly to make sure that it is relevant to your course. Having a good topic will help you to provide sufficient material for each lesson, but don't go overboard - you don't want to make the Essay Topics too difficult to understand.Do you know that Outliers Essay Topics will vary greatly from course to course? Each student has his or her own tastes and different interests, and you should prepare the Essay Topics so that they are not too generic. Also, it would be nice if you chose essay topics that students can relate to, rather than ones that have been done many times before.A great way to find interesting essay topics is to do a search on Yahoo Answers. There are thousands of questions related to Essay Topics, and the sites on this site let you c hoose from a variety of topics. It's a quick and easy way to find an interesting topic, and it will give you great ideas for a list of topics to choose from.You can also do an Internet search for keywords relating to the Essay Topics you are planning to write. Take time to narrow down your topic based on the keyword that most closely describes your course. If you're still stuck, ask a friend who has taken the course, as you'll probably get better ideas there.Once you've chosen your Outliers Essay Topics, you may want to set up a schedule for writing the essays. A lot of students tend to submit essay topics the week before finals week, but the actual deadline will depend on the teacher.To make sure that your essay topics are ready for submission, review them at least twice prior to the deadline. Once you have proofread your essay, you can submit it to your teacher, who will make the final decision.Make sure to review your Outliers Essay Topics carefully before submitting them. Your t eacher will appreciate that you've done your homework.

Saturday, May 16, 2020

Smoking Is A Controversial Topic On Modern Society

When talking about smoking one phrase always pops up in a person s mind, â€Å"Smoking Kills†. Considered as one of the biggest public health disasters in the world smoking is a very controversial topic in modern society. As of recent times due to the link smoking has with serious health issues, many advertisement have been made to make people aware of the dangers. In the advertisement â€Å"Smoking Kills† the hand that holds the cigarette is compared to that of a gun. Since a gun has a dangerous atmosphere the artist of the advertisement makes the cigarette assume the same characteristic. The artist also utilizes the rhetorical appeals of logos and pathos through the comparison of the cigarette and the gun. The audience this advertisement is trying to solicit a response from can arguably be those who are already smokers and others who do not know of how serious the threat of smoking is. Those that are already heavy smokers would feel a sense of worry for their health do to the effect that smoking is depicted to have on their health. While it may also have no effect due to the fact that many smokers already realize the effect that the habit has on their body. To them it is already too late to stop because they are addicted or unconcern with the situation. These people consider ads of this context to be an attack on their life preferences, thus causing them to avoid ads of this context. In doing so they miss the main point of the argument and end up not acquire any real awarenessShow MoreRelatedIs Cannabis Dangerous? This Particular Issue Has Been Discussed,1291 Words   |  6 Pagesargued in several settings throughout our country’s history, but it is a particularly prominent issue in today’s society. Many individuals have their own opinions on marijuana, whether it be positive or negative, but an objective perspective is necessary to justly weigh the benefits and detriments of marijuana use and legalization. When an unbiased per son analyzes the controversial topic of cannabis, he or she would realize that the substance does not plainly fall into a single category. There is ampleRead MoreCulture and Transmission of Culture Socialization1153 Words   |  5 Pagesâ€Å"why?† because at that time we need to know why everything happens the way it does, as well as why we have to act a certain way. In other words, we are trying to fit the mold of our culture while also questioning why we have to do so. Although society is built up of many different cultures we all have one similar idea in mind; we are â€Å"ethnocentric.† Ethnocentric means we are â€Å"culture-centered† which means we believe that our culture is better than any other, as well as thinking our actions areRead MoreEquity and Equality1007 Words   |  5 PagesYoussef Haddad Professor Black English 1101 9 Nov 2013 Equality Vs. Equity: People and The Law Throughout the history of mankind and specially in modern times, many struggles emerged from people’s suppressed anger and hatred of the feudalism and the ruling monopolistic powers, and in their effort to create a system most suitable to their wants and desires and what they take as â€Å"values† and â€Å"rights† they stumbled on what is to this very day one of the most important andRead MorePros and Cons of Legalising Marijuana1126 Words   |  5 PagesCannabis is becoming increasingly widespread and increasingly common in modern-day society for both recreational use and for medication. The article by Craig Reinarman, ‘Criminalisation, legalisation and the mixed blessing of medicalisation in the USA’ generates many controversial issues of cannabis. The two-sided debate between embracing medical use of the drug through the therapeutic benefits and the link between cannabis and psychosis is explored. This issues also stems the question of the legitimacyRead MoreThe Dark Side Of Drugs1294 Words   |  6 PagesDrugs have been consumed by humans over thousands of years; whether it was a Native American eating peyote for a spiritual experience, or a more modern day liberal smoking a joint to relax after a day at work. As more types off mass media began to emerge throughout the twentieth century, society was exposed to polarizing views on drug use. For the sake of this paper, I will be focusing on a comedy that gets most of its humor out of the various side effects of this widely debated drug. Harold andRead MoreLegalizing Marijuana in the United States Essay1700 Words   |  7 Pageslessen pain (Food and Drug Administration, 2006). On the other hand, the American Medical Association (AMA) does not tolerate marijuana as a medicatio n (1995-2013). So many answers are needed with such contradictory opinions around this exceedingly controversial drug to decide what measures need to be taken from the federal government for a final solution. In 2010, approximately one in ten Americans abused marijuana; conversely, our country pays in excess of seven billion each year to implement the illegalizationRead MoreRealism in Theatre Essay1115 Words   |  5 Pagesrelating to someone or something during the course of the production. The topics of cancer, marijuana, molestation, drug addiction, and much more have audience members connecting to these characters in a way that a play has never done before. This play is considered a dark comedy and it has people experiencing both laughter and discomfort, sometimes simultaneously (Black Comedy). They address topics that are taboo in society, issues that theatrical plays never dream of dedicating an entire show toRead MoreHow Media Images Promote Body Dissatisfaction1364 Words   |  6 PagesMany people in modern culture have developed what has been termed a normative discontent with their bodies. Women are particularly vulnerable to this development of body dissatisfaction, which has been shown to create numerous negative heath issues. These health issues are a direct result from trying to achieve the unrealistic ideal image that media has created. This idea on how the body should look floods modern media and women are discriminated upon if they are unable to meet these strict physicalRead MoreElectronic Media7567 Words   |  31 Pagesremains the driving force in building public opinion and determining its trends. Like the other countries of the world, the media industry also plays a very crucial role in India. The media and entertainment industry has come a long way to grow into a modern sector in the country. The large Indian population has work as a stimulant for the growth of the Indian media industry. The slacking grip of the government and the  introduction of satellite channels have helped towards promoting the free media environmentRead MoreThe Legalization Of Medicinal Marijuana1382 Words   |  6 PagesThe legalisation of medicinal marijuana is a very controversial topic within Australia. Recently, Victoria took the first steps to legalise medicinal marijuana, referenced in Victorian Government s Access to Medicinal Cannabis Bill 2015 (12th April 2016) and passed by the Victorian Parliament. This is the beginning of â€Å"the process of enabling patients to access medicinal cannabis.† In spite of this forward move, the debate still rages. There are valid and significant s tances about whether marijuana

Wednesday, May 6, 2020

Guns Are Necessary For Hunting, Protection, And Military...

Thomas Parsons Mrs. Anderson Composition English 101 12/5/16 Guns Are Needed in America The Constitution of the United States gives the reason why Americans can own guns; â€Å"A well-regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed† (Amendment II). The Second Amendment of the Constitution was ratified on December 15, 1791 because the Founding Fathers of the United States of America understood that guns were necessary for hunting, protection, and military involvement. The Founding Fathers understood that life apart from guns would be virtually impossible. Today, guns are necessary for the same reasons that they were necessary 225 years ago, but some things must be done to make guns more safe; in fact, many of the problems that guns are related to, can be solved. Many Americans believe that guns are no longer necessary and that they create more harm than good. These people believe that guns should be banned. The banning of guns in America would not stop crime or even reduce it; instead, that proposal would have a negative effect on crime rates, as well as a negative effect on many other things in America. Guns have always existed in America; guns actually existed before the United States of America was established. According to 2014 statistics, around three-hundred million guns are in America, and 31% of American households own one or more guns (Alpers et al). Banning guns would not only haveShow MoreRelatedThe Debate Over Gun Control1210 Words   |  5 Pagesshould not be involved in gun control. The second amendment to the United state s constitution says A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed. Is this not enough can the bill of rights say this anymore clear. Many might state that the way this statement is worded is the point of debate and it should be interpreted differently. This is the root of all the hot debate over gun control. Does the constitutionRead MoreThe Amendment Rights Must Be The Most Controversial Section Of The Constitution2593 Words   |  11 Pagesused. The anti-gun crowd has attempted multiple times to prove the Second Amendment should apply only to a militia and that the average citizen has no right to own a firearm. The National Rifle Association (NRA) is the largest lobbyist group for pro-gun rights and one of the most powerful interest groups in politics today. They have successfully supported the defense of the peoples’ right to own fi rearms for many years. After many years of failing to accomplish their agenda, the anti-gun crowd has aRead MoreThe Issue Of Gun Control2239 Words   |  9 PagesThe topic of gun control is always discussed in various conversations. Lately, the topic has been brought up a lot more from all the shootings going on in the country. Since then the government has become extremely strict about selling and buying guns and everything about them. But, should the government regulate the buying and selling of guns or should they regulate the owners of the guns? Should the government make sure the owners of the guns are using them in the right way and making sure theyRead More The Second Amendment - The Right To Bear Arms Essay2183 Words   |  9 Pageswhether our government has the right to regulate guns. The answer of who has which rights lies within how one interprets the Second Amendment. With this being the case, one must also think about what circumstances the Framers were under when thi s Amendment was written. There are two major sides to this debate, one being the collective side, which feels that the right was given for collective purposes only. This side is in favor of having stricter gun control laws, as they feel that by having stricterRead MoreThe Second Amendment and the Right to Bear Arms2205 Words   |  9 PagesWORKS CITED [1] Cottrol, Robert, ed. Gun Control and the Constitution: Sources and Explorations on the Second Amendment. New York: Garland Publishing Inc., 1994 [2] Dowlut, Robert. The Right to Keep and Bear Arms in State Bills of Rights and Judicial Interpretation. SAF 1993 [3] Freedman, Warren. The Privilege to Keep and Bear Arms. Connecticut: Quorum Books, 1989 [4] Hickok, Eugene Jr., ed. The Bill of Rights: Original Meaning and Current Understanding. Virginia: UniversityRead MoreThe Niger Delta Struggles: Its Implications for Resource Control.17990 Words   |  72 Pagesconflicts. The insurgency has involved diverse well armed and fairly well trained youth militias, which, using speed boats and operating fairly freely in the swamps, creeks, estuaries, rivers and coastal areas of the region, have engaged the Nigerian military and seized oil facilities, ships barges, workers and equipments. Increasingly, the youth militancy has become criminalized, with the region being transformed into an arena of economic crimes, violence, and war. The present Youths-led collective actionRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesa major contributor to those larger processes. Though he focuses on these linkages in the twentieth century, as his citations amply illustrate, many of them had their origins in the 1800s and even the colonial era. Guarneri argues that it is necessary to include the United States in world history surveys and give serious attention to global influences on American history. He traces the legacies of the various European powers that colonized different portions of  North America; the impact ofRead MoreFundamentals of Hrm263904 Words   |  1056 PagesSelection 7 Training and Development 7 Ethics and Employee Rights 7 Motivating Knowledge Workers 7 Paying Employees Market Value 8 Communications 8 Decentralized Work Sites 8 Skill Levels 8 A Legal Concern 8 Employee Involvement 20 How Organizations Involve Employees 20 Employee Involvement Implications for HRM 20 Other HRM Challenges 21 Recession 21 Off Shoring 21 Mergers 22 A Look at Ethics 22 Summary 23 Demonstrating Comprehension: Questions for Review 24 Key Terms 24 HRM Workshop 25 Linking ConceptsRead MoreChallenges for Urban Local Governments in India46115 Words   |  185 Pagesrule of law in the municipal decisionmaking process, transparency in the planning and implementation of infrastructure projects, and level of efficiency in various municipal management and finance practices. It is concluded that fresh thinking is necessary to resolve the problems confronting urban local governments in India. 7 7 7 H H P  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡  ¡ Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesJob Design: The Job Characteristics Model 240 The Job Characteristics Model 240 †¢ How Can Jobs Be Redesigned? 242 †¢ Alternative Work Arrangements 245 †¢ The Social and Physical Context of Work 249 Employee Involvement 250 Examples of Employee Involvement Programs 251 †¢ Linking Employee Involvement Programs and Motivation Theories 252 Using Rewards to Motivate Employees 252 What to Pay: Establishing a Pay Structure 252 †¢ How to Pay: Rewarding Individual Employees Through Variable-Pay Programs 253 †¢

Tuesday, May 5, 2020

Health Legal and Government Programs

Question: Describe about theHealth Legal and Government Programs Answer: To: Betty Boss (Imperial Unlimited) From: XYZ Re: National Origin Discrimination Date: 18 May 2016 Dear Betty Boss, This is to bring to your attention that a patient in our organisation has lodged a complaint against the surgical specialist. According to the patient, the surgeon was discriminatory against her, as he refused to arrange an interpreter as the arrangement would be very expensive for their organization. The patient was an immigrant from Uzbekistan and requested a professional Uzbek language interpreter. However, her request was rejected on the ground that arrangement of such an interpreter would be very expensive. The patient had believed that such a refusal is not fair and illegal in nature, and this is an act of discrimination. An act of discrimination means an action from a person that makes the other person feel inferior on the ground of sex, race, creed or religion. There has been a large misconception about the racial discrimination of the American Health Care. There has been a belief that since the establishment of the Social Security Amendments Act of 1965, a lot has changed in the sector of racial discrimination in the hospitals. Many hospitals that use to practice racial discrimination have already abandoned it. The medical care was more of a cleanup process with unruly facilities (Day Schiele, 2012). Part VI of the Civil Rights Act had a pivotal role in establishing racial equality in a heath care setting (DiNitto Johnson, 2015). In the 20th century, racial discrimination was a common practice in a health care setting. It existed in many forms, one such form of racial discrimination was when there were separate hospitals for the black and white (DiNitto Johnson, 2015). The Afro-Americans were treated in the hospital of black and the original Americans were treated in the hospital of whites. The care setting at a black setting was of a poor quality and the essential resources were not met whereas, in the white setting, the patients were treated in a right way and they had access to proper amenities. The research was conducted in the United States as per which about 83 percent of the hospitals were suppose to have integrated patient admissions, however, only 6 percent of the population had integrated admissions. The Civil Rights Act of 1957 has been amended twice in the year 1960 and 1964. This Act empowers the U.S Commission to review laws and policies that are made concerning the denying of protection to the patients in the United States. It is the responsibility of a health care setting to provide equal facilities to all the patients who are admitted in the health care setting. It is the responsibility of the service providers to ensure that patients have access to proper facilities that are supposed to be a part of a health care setting in which they are admitted for being taken care of. Patients who are part of a health care setting should not face any discrimination concerning their creed, race, colour or sex. Once patients are admitted to work, they shall have access to all parts of the health care setting so that they can avail the services. Two landmark cases were decided in the Court of America, Simkins v. Moses H. Cone Memorial Hospital and Cypresses v. Newport News Hospital Association. In both the cases, the Court held that a health care setting should always admit patients, especially those who are in urgent need. After the end of the World War 2, the nation saw a very evident change in the hospital construction; this was at that time referred to as the "Hill-Burton Program." The Hospital Survey and the Construction Act was passed in the year 1946 and according to the Act about 75 million dollars was invested for the improvement of the construction of hospitals. After the Bill had been reviewed by many congressional leaders, they held that the Bill was a non-discriminatory one and that there was hardly any scope of discrimination in the Bill. The Bill clearly contained the civil rights of the health care setting and patients and the instances that would amount to discrimination (Day Schiele, 2012). One such instance was discrimination of a person on the grounds of his nationality. In this given scenario, the Surgeon action can be considered as discriminatory as he immediately refused to provide a translator to the patient. In this regard, the act, however, would not have been declared as disc riminatory if he made tried to make necessary arrangements for the doctor and if he did not get any source of finding a translator we could have concluded that he failed to arrange a translator. In such a case, the surgeon was could not have been accused of discriminatory behaviour (Foner, 2013). In America over the last ten years, growth has been seen in the field of hospital industry. The reason for growth and expansion of the hospital industry was because of the funding of such settings. Many hospital beds were included in their setting and many more nurses were employed as part of their health care setting. This improved the condition of the patients and correlatively also reduced the discrimination rate amongst the patients (Foner, 2013). As per the President of United States, when he signed the Civil Rights Act, he stated that, No person in the United States shall, on the ground of race, color, or national origin, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program or activity receiving federal financial assistance (Day Schiele, 2012). However, even less than in a month's time, a surgeon named Terry M.D wrote an article on the hospitals in the United States as per which he requested all the people to comply with the methods of non-discrimination. He, however, also stated in his report that even before the Act was passed the staff and other members of the hospitals were following the basic rules of non-discrimination. The Federal authorities did everything that they could change the situation relating to Medicare and medication. They also made a point that the division was expensive for health care settings given that they had to incur huge expenses for the duplication of their interests (Lawson, 2014). Conclusively, I would like to state that the patient has many rights and remedies that he or she may avail based on the Civil Rights Act. In the end, I would only like to state that from Imperial United it may only defend itself on the ground that they merely refused to provide a translator to the patient, they, however, never refused to cure her only because of her nationality. The Surgeon never denied his services to her as a doctor; he only refused to provide a translator. Such behaviour cannot be held as discriminatory (Lawson, 2014). However, there is the truth that discrimination existed in America and shall continue to exist. As part and members of a healthcare setting, it is our responsibility to ensure to the maximum level that none of the patients feel discriminated. On our part, it was indeed sad to hear that the doctor was accused of discrimination. We have immediately to take appropriate steps for the consolation of the patient and we have to arrange quickly for a transl ator for her so that she does not feel discriminated anymore. References: Day, P. J., Schiele, J. (2012).A new history of social welfare. Pearson Higher Ed. Decker, S. H., Taylor, M., Katz, C. M. (2013). Case Study of the Response of the Arizona Department of Juvenile Corrections to the Civil Rights of Institutionalized Persons Act Consent Decree. DiNitto, D. M., Johnson, D. H. (2015).Social welfare: Politics and public policy. Pearson. Foner, E. (2013).Give Me Liberty! An American History: Seagull Fourth Edition. WW Norton Company. Katz, P. A., Taylor, D. A. (Eds.). (2013).Eliminating racism: Profiles in controversy. Springer Science Business Media. Lawson, S. F. (2014).Running for freedom: Civil rights and black politics in America since 1941. John Wiley Sons. Morone, J. A., Kersh, R. (2013).By the people: debating American Government. Oxford University Press. Murdick, N. L., Gartin, B. L., Fowler, G. A. (2013).Special education law. Pearson Higher Ed. Omi, M., Winant, H. (2014).Racial formation in the United States. Routledge. Power, K. D. (2014). Musical Influence on Apartheid and the Civil Rights Movement.

Thursday, April 16, 2020

Jordanians and Palestinians in the West Bank Essay Example

Jordanians and Palestinians in the West Bank Essay This paper contains a discussion of the West Bank settlers paticularly, the Jordanians and Palestinians. The similarities and differences of the two cultures in terms of their practices and ideologies as well as their beliefs were delved into. An analysis on how the two cultures co-exist in the area despite its history of their fight for power over the West Bank is also provided. The paper also discusses on the conquest of the Israeli forces over the area and the effects of their occupation to the Palestinians and Jordan settlers in the West bank as well as their present economy. Jordanians and Palestinians Living the Test of Times at the West Bank West Bank, is a southwestern Asia territory that bound by the Jordan territory in its eatern portion and Israel on its north, south and western portions. It is geographically placed seen on the western bank of the Jordan river. This territory was once part of Palestine but was formally annexed by Jordan in 1950. Jordan ruled the area until 1967 and during its rule, it granted full citizenship to Palestinians who were then living in the area (Encarta online encyclopedia, 2007). We will write a custom essay sample on Jordanians and Palestinians in the West Bank specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jordanians and Palestinians in the West Bank specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jordanians and Palestinians in the West Bank specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The armies of Syria, Egypt and Jordan engaged into a six day war with Israel, in 1967. The Arab armies were defeated and Israel took control of several territories occupied by Syria, Egypt and Jordan and such included the West Bank. In 1988, Jordan ceded to the Palestine Liberation Organization all territorial claims to the West Bank, however, this did not do much because Israel also tried to establish its rule over the area. Israel imposed its laws in the West Bank governing the Palestinians in the process (Encarta online encyclopedia, 2007). The Israeli government introduced various reforms and improvement in the area, however, not all of these reforms benefitted the West Bank inhabitants. The Israeli built roads for their exclusive use only, the Palestinians were prohibited from utilizing it. The Palestinians also tried to establish their claim over the West Bank against the Israeli government. The clash on the establishment of power in the West Bank, led to bloody uprisings. It was only through a peace convention in 2006 that Israeli government agreed to retreat its forces in the area   (Encarta online encyclopedia, 2007). Majority of the population in the West Bank are Palestinian Arabs and 10 percent of the population in the area are Christian Arabs. Agriculture is the primary economic activity of the people because of the lack of more fruitful economic ventures in the area. Most of the job opportunities can be found on neighboring Arab countries like Israel. The currency that are ciculating in the area are the Israeli new sheqel and the Jordanian dinar. The dialects in the West Bank are similar to the Jordanian dialect (Encarta online encyclopedia, 2007). According to a Time magazine article, the Jordanian rule of the West Bank was more palatable for the Palestinians than the rule of the Israelis because they share the same culture. The Israelis were like robbers who took the Palestinian culture away from them. However, this does not mean that the Palestinians accepted the Jordanian rule with open arms. The two groups also had their share of uprisngs in the quest of both parties to retain power over the West Bank area. The Jordanian government invested heavily on the West bank even if this was already under the Israeli control because it had the aim of recovery. The investment made by the Jordan government on the area somehow uplifted the economy in the West Bank, however, this positive standing in the economy did not last long as other wars and uprising ensued thus, crippling the areas available resources (Encarta on line encyclopedia, 2007) The Palestinians in the West Bank are the original settlers of the area. They were the original heirs of the West Bank before it was occupied by various conquerors, among them were the Jordanians and the Israelis (Encarta on line encyclopedia, 2007). Based on culture and practices, the Palestinians and the Jordanians are almost similar. In terms of religion, both are attached to the Muslim faith. Majority of the Palestinians and Jordanians are Sunni Muslim, the largest sect in Islam. Others practice different religions such as Christianity, Jewish and the other Muslim sects (every culture, n.d.). For the Palestinians and the Jordanians, the role of women is basically to produce children and tend the household needs, they are not expected to work beyond the house and perform the duties of a man. Rarely is a woman perceived to be of equal rank as that of a man especially in the olden days. It is only recently that the women are allowed to perform other roles besides the tending the house needs and the children. Many women now are part of the workforce and are even doing mens job. This shift of ideology was not because of cultural influence from the West but because of the dire need for women to take these roles. Life is economically difficult in the West Bank and all efforts must be contributed to find work and provide food for the family (every culture, n.d.). Aside from these similarities, the two cultures also share the same belief in terms of courtship and marriage. They do not adhere to the Western style of dating and courtship. Their beliefs dictate that the man and the woman should have associated with each others families before they should enter into a romantic relationship. Courtship does not mean entering into a simple relationshipit means marriage (every culture, n.d.). Marriage is an important rite of passage for both cultures. They usually celebrate this with a feast catering 200 to 2,000 guests. A similar kind of celebration is also undertaken whenever a child is born, especially if the child is a baby boy. The Joradanian society has a higher regard for boys than girls. The Palestinians share the same ideology (every culture, n.d.). It is also the practice of the Jordanians to build houses that are several stories high; this is in preparation for the marriage of their sons. The sons who marry take their wives to the family home and live on one story of the house. The women take charge of the cooking   as well as the household chores while the men do not contribute any effort to the household works as they are prohibited by their culture from engaging in such activites. The Palestinian men also do not do houesehold chores. They have high regard for gender roles and distinction of the sexes (every culture, n.d.). People from both cultures are also very hospitable. They do not allow their visitors to bring anything, they provide for all the needs and the guests are expected to consume all that they serve. People from both cultures are also very formal and conservative, as compared to the Western people (every culture, n.d.). Most of the Jordanians and Palestinians also have a very good educational background. There is a great number of them who have attended school in universities and finished college degrees. However, those who are in the West Bank do not have very good jobs because there are only a few high paying jobs in the region. Most of the educated serve in   Israel where there is a higher pay offered and in nearby Arab countries which have better economies. These Muslims, however, do not hold high positions in the countries that they work for because the priority are the local inhabitants. Aside from these they are not also given the same salary as to that   of a local employee who hold the same position; they receive a lower salary. This practice can be attributed to the fact that the Israelis look lowly to the inhabitants of the West Bank, which happens to be a part of their conquered state until 2006 (every culture, n.d.). Among the dissimilarities in the culture of the Jordanians and the Palestinians is their heritage. The Jordanians have a country of their own—Jordan whereas the Palestines do not have a territory that they can call their own. The Palestinians are displaced and most of them are refugees in different Arab countries including Jordan. The Palestinian territory in 1947 was divided by the United Nations into two—the Palestinian state and the Jewish state. The Palestinian Arabs who comprised sixty-five percent of the population then did not agree of the partition plan and as a result thereof, a war ensued. The Palestinian Arabs lost in the war   while the Jewish state successfully established Israel in 1948. The Palestinians tried to establish their power in the area but they were not successful. This failure has led to poor stature of the Palestinians in the present day (Encarta online encyclopedia, 2007). The water scarcity in the area also contributes to its poor economic standing, it lacks better resources that could provide for the needs of the people. The various uprisings and the surge for power in the area is also a factor. Instead of concentrating on enriching their economy, the Palestines are busy fighting for their right to rule their land from the Israelis. The Israeli government played hard in giving up the West Bank leadership as compared to the Jordanian government which ceded its interests to the Palestine Liberation Organization. This cession of interests may have been a factor for the co-existence of the Jordanians and Palestinians in the area. Another factor may have been the fact that the Jordan government houses many of the Palestinian refugees in their country and their sharing of similar religious belief and culture. The fact that majority of both cultures adhere to the same Muslim sect is a great factor. They do not have a clash of ideologies as compared to Christians and Jews who have great disparities in their principles and the ideologies that bind them. In addition, the Palestinian culture in the West Bank also have a great influence from the Jordanian culture because of its conquest of the area for nearly seventeen years and the curriculum that the education system in the West Bank region follows   is patterned after the Jordanian curriculum. This type of curriculum may have been a factor in building a smoother relationship between the two cultures because they get to have a deeper understanding of each   others beliefs and background. However, it must be noted that not all those who have Jordanian citizenship in the West Bank are really Jordanians. Many of those who hold such citizenship are Palestinians who have been living in the West Bank before the Palestinian National Administration came to power (Encarta online encyclopedia, 2007). References Microsoft Encarta online encyclopedia (2007). â€Å"West Bank†. Retrieved April 22, 2008, from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://encarta.msn.com/encyclopedia_761557747/West_Bank.html Microsoft Encarta online encyclopedia (2007). â€Å"Modern Palestine†. Retrieved April 22,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2008, from http://encarta.msn.com/encyclopedia_701844116/Palestine_Modern.html Every Culture (n.d.). â€Å"Jordanians†. Retrieved April 22, 2008, from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.everyculture.com/wc/Japan-to-Mali/Jordanians.html Every Culture (n.d.). â€Å"Palestinians†. Retrieved April 22, 2008, from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.everyculture.com/wc/Germany-to-Jamaica/Palestinians.html Every Culture (n.d.). â€Å"Culture of Palestine, West Bank and Gaza Strip†. Retrieved April 22,   Ã‚  Ã‚  Ã‚   2008, from http://www.everyculture.com/No-Sa/Palestine-West-Bank-and-Gaza-  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Strip.html Time magazine (1978, June 19). West Bank: The Cruelest Conflict. Retrieved April 22, 2008,   Ã‚   from http://www.time.com/time/magazine/article/0,9171,919757-1,00.html

Friday, March 13, 2020

Cause and Effect of Exercise Essay Example

Cause and Effect of Exercise Essay Example Cause and Effect of Exercise Essay Cause and Effect of Exercise Essay Essay Topic: Cause and Effect Exercise will have a huge impact in your life mainly because it improves your mood, weight loss, and you become healthier. First, while exercise improves your confidence, it also improves your mood. Improving you confidence is a huge plus to exercising because it shapes up your body and you also have a better complexion. I think you become less shy and more outgoing. With confidence you’ll do better in school and do great in any job interview. Working-out lets go any anger you have built up, it’s like a stress reliever. It’s proven to fight depression because it increases serotonin and it gets you in a better mood. When I go for my walks every night, I feel relaxed and nothing can bother me, which also helps me sleep better. When you feel better inside and out, surely you won’t have any fear to conquer anything. Second, while it improves your body shape, mainly you lose weight. Being in better shape, some tasks are easier for you, like simply going for a walk. It’s easier to go shopping because there’s more clothing stores for women that are thinner then there is for an overweight woman. You feel better about yourself, which is very important. Some people like to meditate or listen to music when they want to relax, but with exercising, while you are not only calming yourself, but also achieving your goals to a better and healthier life. Exercise, is a healthy way to lose weight. With a good portioned eating habit and daily work out you lose unwanted fat. People lose weight for numerous reasons. Some want changes in their life and are tired of carrying extra weight around or do it for health reasons. Whatever the reason may be, exercise can help you drop weight faster. Lastly, while not only does exercise give you energy, but it also helps you be a healthier person. Starting out, your energy levels are low and you’ll feel tired, but maintaining it every day you boost up your energy. Having the energy for everyday life is very much needed. You don’t need to depend on any caffeine, but it’s more of natural way to boost up your energy. In my case, when I have a chance to work out, I have more energy to do my homework, rather than being sleepy and tired most of the time. When you eat right and exercise you have less risk of heart disease, you have a better immune system, lowers blood pressure, and many other reasons. The United States is the top of the list of obesity. Why have extra weight, when it causes some many health risks? You can find great ways to exercise and actually enjoy them at the same time. You can start off easy by just going for walk and end up running, Another good way to lose weight is dancing. It’s fun and you forget your doing it for weight loss. New games these days incorporate physically activity, like Wii sports. There’s no excuse to not have some kind of workout. In conclusion, exercise is great for improving your mood, getting in better shape, and being a healthier person.

Tuesday, February 25, 2020

Asian Tigers Essay Example | Topics and Well Written Essays - 1250 words

Asian Tigers - Essay Example The growth of the ' Asian Tigers' in the 1960's In the 1960s, the Asian tigers were very poor thus labor was cheap, and in abundance. They then made educational reforms and coupled this with the cheap labor to establish productive work forces. In order to improve productivity, they focused on improving education at all levels with more emphasis on elementary education and compulsory high school education. College and university system was also improved by setting aside some money for the same. For economic development, they pursued an export driven model whereby they focused on the manufacture of goods for export to nations that are highly industrialized. They discouraged domestic consumption through government policies such as high tariffs. The economic growth of the Asian Tigers has been termed as the East Asian Miracle because of the supernatural increase of four economics. East Asia which comprises Korea, Taiwan, Singapore and Hong Kong has been the fastest growing are in the wor ld. They have been termed as the models for achievement for other rising economies. There have been several factors which led to the success of the East Asian countries. These include the macroeconomic discipline, their outward orientation, high investment and saving rates and public policies which were good. Although these may vary from region to region, the experience of east Asia, supported by recent research on growth, has convinced many observers that an on looking development strategy, particularly a dynamic export sector, is a conducive growth. The other factor that boosts their trade was greater openness which is conducive to growth and thus they embrace the policies that promote openness. They also used non-tariff and high tariff barriers to promote industrialization. Between 1965 and 1993, real gap in the East Asian economies grew at an annual average rate of nearly 9 percent more than twice as first as their Latin American counterparts. They all had common characteristics which include focusing on exporting to rich and industriali0sed nations. They also maintained a double increment for years. They were each non democratic and relative to authoritative systems for years. They had high tariff on imports and less valued currencies, and each held bond bonding of U.S. at a high level. Their savings rate was high. Current Growth The Asian Tigers are no longer growing so rapidly now. This is due to the Asian financial crisis that burst in 1997. Economies of unrestricted flow was opened which led to the erosion of their financial successes. This led to a volatile foreign investment which was dangerous. Many of the Asian Tigers were caught up in the currency depreciation game due to their focus on growth of exports. The policy decisions are being undertaken/can be taken to bring the economics out of the doldrums In order to bring the economics out of the doldrums, a model that has to guide towards a more stable, balanced, sustainable and coordinated growth has to be assumed. One major policy is that the government should chip in by introducing subsidies and large investments in the export sector though this is majorly based on the exports and not on local domestic demand. In order to touch on the domestic demand, a policy that has to be instituted is one that establishes a social security system which is a sufficient safety net so as to reduce household expenditures in order to save for their benefits on retirement.

Sunday, February 9, 2020

Drawing on a range of scholarly articles, critically examine the Essay

Drawing on a range of scholarly articles, critically examine the relation between leadership and organizational citizenship b - Essay Example This behaviour is not part of the expected conduct that an individual is expected to portray prior to employment; thus, it is difficult to detect, as they are a result of the personal choice of the individual in question. This implies that organizational citizenship behavior is controlled and determined by an individual who exhibits it out of at his or her own decision and choice. The other important point about organizational citizenship behavior is that it is an effort from the employees to benefit the organization without expecting any form of reward (Shweta and Jha 2009, p.33). In spite of the definitions and explanations that label organizational citizenship behavior (OCB), there have been challenges attempting to prove that OCB is not a discretionary form of behavior, but rather can be influenced by other factors both within the organization and outside it. While evaluating the relationship between the OCB and leadership in an organization, it is crucial to avoid confounding by looking at all the other factors, other than leadership, that influence OCB and their impact on it as well. Firstly, organizational leadership shares a close relationship with OCB based on a number of leadership styles used in an organization, as well as efficiency of leadership in an organization (Lian and Tui 2012, p.60). In addition, there exist a relationship between leadership and OCB, which is based on the relationships found between leaders in an organization and their exchanges with their managers and subordinates in the organization. With this in mind, the Leader-Member exchange determines the relationship between employees, their superiors, and their employers. This is to mean that leadership styles that involve role modelling and communicating high levels of performance, as well as envisioning and invigorating employees intellectually affect organizational citizenship behaviour among the employees (Lian and Tui 2012, p.36). In such a case, the leadership style affect the ways in which employees interact with management to create an improved or poor performance willpower amongst the employees. As a result, employees OCB is affected negatively to an almost bare minimum, such that employees exercise their discretionary to flunk the organization. Therefore, the relationship between OCB and organizational leadership can be described as dependent on the state of leadership or style of leadership to influence how employees’ covert behaviour. In addition, transformational leadership behaviour is one that is known to influence this behaviour in employees as it involves direct contact between employees and management. It is through communication and motivation found in the transformational leadership style that contributes to improved OCB. This is because of the conduct of the leaders towards the employees, where they express satisfaction and appreciation for good performance. In addition, employers and leaders who have shared resources with the emplo yees, bring out the relationship between OCB and leadership. This is due to the level of personal support that employees share with the leaders, as well as time and information, which draw employees to engage in OCB readily. Studies indicate that leaders with defined job roles or

Thursday, January 30, 2020

Implications of Day Care in Young Children Essay Example for Free

Implications of Day Care in Young Children Essay Within this assignment I will be discussing the implications of day care for young children and giving both the positive and the negative aspects of this. A study was done in the united states by Kagen (1978), the study was done on children whose mothers worked, in which case the children were put into day care centres compared to home –reared children. Kagen found little difference between the children placed in day care centres and those raised at home either in the amount of protest or seeking closeness to their mothers when upset. From the findings it appears that it doesn’t matter if a child is in day-care or raised at home or the amount of hours spent with its mothers, there is a special bond between mother and child. Bee (1974) Concluded that there are no negative effects when a child is cared for in a day care centre, provided these are run by trained professionals and only a small number of children. However, Bee (1997) also suggests â€Å"The crucial issue is the discrepancy between the level of stimulation that the child would receive at home and the quality of day care. When the day care setting for the child provides more enrichment than the child would normally receive at home, we see some beneficial cognitive effects. When day care is less stimulating than the child’s home care would have been, it has negative effects.† Psychologists disagree about the developmental effects of day care on young children. Some agree with Bowlby’s prediction that long to medium term separation from the mother could have far-reaching consequences. Others claim that, provided day care is high quality day care has no adverse effects on intellectual development and does not disrupt the child’s attachments. Some psychologists believe that it might even make a positive contribution to the child’s development. The type and quality of care can influence many aspects of development—including memory, language development, school readiness, math and reading achievement, the nature of relationships with parents and teachers, social skills, work habits, and behavioural adjustments Below I have tried to outline the positive and negative aspects of day care: Positives * When children attend nursery or playschool it’s clear that peer relationships take on increasing importance but peer relationship importance  is important before this . Early as 6 months old babies smile and are more vocal to other infants. * Intellectual stimulation * Helps develop some social skills- building relationship with peers and other trusted adults other than those within the family. * Psychologists have shown there is no affect on the mother-child attachment * Children receive Adequate and nutritious meals Negatives * Putting a child into day care can cause the child stress ( i.e upset from being away from its mother)as can any situation in which the mother isn’t with the child. * If a day care doesn’t have the correct form of attachment for adults and the children as mentioned above ( conclusion raised by Barbara Tizard) this will not have as greater benefits as a quality day care that has this attachment and familiarity etc. * Some research in the US argue that day care can cause the child to grow up to be aggressive and disruptive once they reach school age (research taken from -NICHD national child care study)

Wednesday, January 22, 2020

The Blue Hotel Essay -- essays research papers

Stephen Crane is a well-known author of variety of short stories. He was born in Newark, New Jersey, the son of a Methodist minister. After schooling at Lafayette College and Syracuse University, he worked in New York as a freelance journalist. His short stories and experimental poetry, also, anticipate the ironic realism of the decades ahead. In his brief and energetic life, he published fourteen books while acting out, in his personal adventures, the legend of the writer as soldier of fortune (741-743). Among one of his works include "The Blue Hotel." The novel the "Blue Hotel" is a novel themed with death. The moment that the Swede arrives at the "Blue Hotel" it is somehow, in The Swedes mind, transformed into a wild west hotel, by the many dime novels he has read, which made him even more uneasy about staying at the hotel. In one of the initial scenes this fear is evident "The Swede answered him swiftly and eagerly: ‘Th ese men are going to kill me.’†¦. ‘I know I won’t get out of here alive’"(771). The Swede’s fear of dying had made him want to leave the hotel, but Pat Scull, the owner of the Blue Hotel, attempted to get him to stay by showing around the hotel and showing him pictures of his family. Scully shows the Swede some pictures of his children "That’s the pitcher of my of my little girl that died. Her name was Carrie. She had the purtiest hair you ever saw! I was that fond of her, she-&qu...

Monday, January 13, 2020

Marketing Plan for for Herborist Cosmetic Company, China

Contents i Executive summary3 ii List of Chart/ Figure4 1. 0 Situation analysis5 1. 1 Company and products background5 1. 1. 1 Company introduction5 1. 1. 2 Products introduction5 1. 2 Industry introduction6 1. 2. 1 Market size and share6 1. 2. 2 Developing trends7 1. 3 Macro-environmental analysis8 1. 3. 1 Political and legal environment8 1. 3. 2 Economic environment9 1. 3. 3 Sociocultural environment9 1. 3. 4 Technological environment10 1. 4 Competitive analysis10 1. 5 Customer analysis11 1. 6 Distribution channels analysis11 2. 0 SWOT analysis12 2. 1 Strengths12 2. 1. 1 Good organic cosmetics brand image12 2. 1. Clear marketing position13 2. 1. 3 Strong parent company13 2. 2 Weakness13 2. 2. 1 Capital not strong as many international cosmetic companies13 2. 2. 2 Lack of brand awareness14 2. 2. 3 Huge room of improvement in operations management14 2. 3 Opportunity14 2. 3. 1 Potential consumption capacity14 2. 3. 2 2008 Olympic Games attract western to traditional Chinese elements ( ‘Chinese wind’)15 2. 4 Threat15 2. 4. 1 Tough competition15 2. 4. 216 2. 4. 3 Investment risk (ROI and cash flow)16 2. 4. 4 Economic crisis17 3. 0 Objectives17 3. 1 Corporate objective17 3. 2 Marketing objectives17 4. 0 Marketing strategy18 4. 1 Target market18 4. Positioning strategy18 4. 3 Marketing mix19 4. 3. 1 Product strategy19 4. 3. 2 Pricing strategy21 4. 3. 3 Promotion strategy22 4. 3. 4 Place strategy24 5. 0 Budget for the next three years27 6. 0 Projected profit and loss statement28 7. 0 Action program29 8. 0 Control & feedback29 8. 1 Sales analysis29 8. 2 Market share analysis30 8. 3 Profitability by product30 8. 4 Efficiency on advertising, sales promotion analysis30 8. 5 Sales-force efficiency31 9. 0 Reference32 i Executive summary The marketing plan is aimed to outline a systematic marketing strategy for Herborist Cosmetic Company, which is specialized in herbal cosmetics.This marketing plan will firstly carry out a deliberate analysis on the market share , size, macro environment, distribution channel, competitor, customer and SWOT analysis for Herborist in Chinese cosmetic market. And then, based on the analysis, it will state the corporate and marketing objectives of Herborist and then give proper marketing strategy recommendations for Herborist. On one hand the recommendations will include the aspect of market segmentation combined with targeting consumer statement as well as positioning strategy.On the other hand, the recommendations will also include the suggestions on marketing mix such as the product strategies, pricing strategies, distribution strategies and promotion strategies. ii List of Chart/ Figure Figure 1 Market share and growth of different cosmetics sub-sectors, 2009†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Figure 2 Skin care brands: share of total sales, 2008-09†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Chart 1 Marketing budget chart for year 2011 to 2013†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦27 Chart 2 Projected profit and loss statement (2011 — 2013)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 28 Chart 3 Implementation schedule†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦29 1. Situation analysis 1. 1 Company and products background 1. 1. 1 Company introduction Shanghai Herborist Co. , Ltd. launched in 1998, as a subsidiary of the leading cosmetic producer Shanghai Jahwa United Co. , Ltd, is independently operated (Herborist official website 2010). As its great focus on using indigenous Chinese herbs in its natural beauty-care products, it has won population to a certain extent in the domestic cosmetic market of skin care aspect and was awarded with the title of â€Å"Shanghai famous brand† in 2005(Herborist official website 2010).And till the year 2008, Herborist has launched in Europ ean market through cooperation with Sephora, which is a leading cosmetics retailers owned by Louis Vuitton Moet Hennessy Group (Sephora official website 2010). 1. 1. 2 Products introduction The personal care products of Herborist personal are born based on the concept of combination of both modern biotechnology and traditional herbal medicine.Under the emphasis of the balance between traditional Chinese medicine theory and the high-tech means of modern technology, these products in Herborist can effectively recuperate skin, body and spirit to achieve the original beauty and make the users' skin as newly born (Herborist official website 2010). Herborist's products focus on not only the care of face and body but also the internal part, which always insist the concept of integrating Traditional Chinese Medicine into the latest fruits of modern biotechnology.Take its star product ‘Tai Chi Mud’ for example, it shows the last-for-ever Chinese aesthetic of balance via the comp atibility of Yin and Yang. And at the same time, due to the opening of Herborist Spa since the year 2002, Herborist cooperate the oil from herbal essence and herbal water therapy to offer women with holistic care, which also shows its concepts of balance beauty and health on the basis of Chinese traditional herbal medicine (Herborist official website 2010). 1. 2 Industry introduction 1. 2. Market size and share According to the research from Li and Fung (2009), it shows that the cosmetics market of China has enjoyed a continuous growth over recent years and China has become the second largest cosmetics market in Asia nowadays. And meanwhile, Chinese consumers' increasing purchasing power and more and more Chinese women's participation in the workforce have strengthened growth in the cosmetics market. Li and Fung (2009) also showed the data that retail value of China’s cosmetics has grown by 26. % and even reached ? 48. 83 billion CNY in 2008 from the National Bureau of Statis tics (NBS). Meanwhile, from Figure 1(Li & Fung 2009), we can see the skin care products have taken up a big market share even to 26. 3% of Chinese cosmetic market. And meanwhile the major market share of skin care products still dominated by some famous foreign brands such as P&G, Shieido, L'Oreal and some local low-end price brands such as Dabao and Longliqi(Li & Fung 2009).As the up-rising star of the cosmetic brand, Herborist’s market share is about 0. 3% out of the total market share till the first quarter of the year 2010 (Herborist official website 2010). Figure 1 Market share and growth of different cosmetics sub-sectors, 2009 Source: Access Asia 1. 2. 2 Developing trends On the basis of the survey from AMA Communication Services (2010), there is a trend of growing health awareness among Chinese consumers due to the development of China's economy.That's why Chinese consumers prefer cosmetic products using natural ingredients than chemical products, especially the ones with strong attachment to Chinese Traditional Medicine (TCM), which is an essential part of Chinese culture. Due to this special preference of Chinese consumers, there is a trend that more and more players, not only domestic but also foreign ones, begin to position their cosmetic products with mild chemical formulae as well as herbal and natural ingredients (Li & Fung 2009).P, for instance, added herbal ingredients such as Shouwu and Ginseng to its nourishing shampoos series of Chinese market. Lux of Unilever also launched its shampoos series with the addition of Chinese herbal ingredients including Danggui, Gingko and Bai Hao Yinzhen in Chinese market. Under this trend, Herborist Co. , Ltd has launched series of natural beauty care products with the ingredients of herbs since the year of 1998, and now enjoys a good popularity of nature beauty care brand (Herborist official website 2010). . 3 Macro-environmental analysis Macro-environment is the outside factors including political, economic, sociocultural, technological and legal forces, which influence the survival of the organization (Elliott, Rundle-Thiele & Waller 2010). 1. 3. 1 Political and legal environment In China, central government still encourages the domestic product's growth, which is some kind of guarantee for the development of domestic cosmetic companies, such as Herborist Co. Ltd (Ting 2009). While, at the same time, with the implementation of some tight regulations on cosmetic products such as the Hygiene Standard for Cosmetics (2007 Edition) and the Hygiene Standard for Cosmetics Manufacturers (2007 edition), Chinese government and consumers pay more and more attention to the safety of cosmetic products, especially after the Japan-based SK-II was tested and found to contain some unapproved substances in Chinese counter (Li & Fung 2009).For instance the total number of prohibited and restricted substances used in cosmetics is higher at 1,286, and there is also strict limitation on the use of certain ingredients contained in preservatives, sunscreen agent, coloring agent and hair dye agent. This also puts Herborist on alert to focus on their products safety. 1. 3. 2 Economic environment The economic conditions in China offer Herborist Co. , Ltd not only opportunities but also risks. China is the second large cosmetic market in Asia and the total retail sales of cosmetics in China is about ? 48. 3 billion CNY in 2008, which shows the great potential consumption power for cosmetic players both global and local, including Herborist(Li & Fung 2009). While the tax rate for the skin care products in China is about 8% to 30% or so on and to comply with the World Trade Organization agreements, the import tariffs of cosmetic products has been gradually reduced over the past few years, which bring great pressure for Herborist to face not only the expensive product tax but also the hyper competition from products of foreign players due to the relatively cheaper price compared to t he previous after the reduction of import tariffs. . 3. 3 Sociocultural environment There is a special preference on natural ingredients specially the addition of herbal material in skin care products, due to the Chinese Traditional Medicine therapy is the essence of Chinese culture (AMA Communication Services 2010). As for Herborist, this preference on natural ingredients skin care products of Chinese consumers is a great advantage. 1. 3. 4 Technological environment The increased usage of the internet in China is the result from the development of technology, which results in the popularity of expansion the online platform for product sale for most cosmetic companies.Under this situation, Herborist has also set up online platforms to show its products in order to reach more young customers (Herborist official website 2010). 1. 4 Competitive analysis As shown in figure 2 (Li & Fung 2009), the top 10 skin care brands accounted for nearly 80% sales in 2009 of Chinese market, in which the foreign players take up a large share in the mid-high and high-end segments such as P&G, L’Oreal and Shiseido. For Herborist these foreign brands including Olay, L’Oreal, Aupres, Yue-Sai, Avon, Shiseido and so on which also have the orientation on mid and mid-high segments are the powerful opponents.Figure 2 Skin care brands: share of total sales, 2008-09 2009 2008 BrandCompany nameShare of total sales (%) OlayProcter & Gamble (Guangzhou) Ltd 29. 71 AupresShiseido Liyuan Cosmetics Co Ltd 18. 94 L’OrealL’Oreal China11. 83 LancomeL’Oreal China7. 60 ShiseidoShiseido Liyuan Cosmetics Co Ltd 3. 47 Yue-SaiL’Oreal China2. 52 DeBonLG Household & Health Care Ltd 1. 32 TJOYNanjing Jianong Chemical Co. Ltd1. 11 DabaoBeijing San Lu Factory0. 61 Pond’sUnilever China Ltd 0. 61 Others22. 29 BrandCompany nameShare of total sales (%) OlayProcter & Gamble (Guangzhou) Ltd 34. 0 AupresShiseido Liyuan Cosmetics Co Ltd 13. 91 L’OrealL’Ore al China8. 36 DabaoBeijing San Lu Factory 5. 74 LongliqiJiangsu Longliqi Group Co Ltd 3. 61 TJOYNanjing Jianong Chemical Co. Ltd 2. 58 Yue-SaiL’Oreal China2. 33 AvonAvon (China) Co Ltd 1. 36 MininurseL’Oreal China1. 08 Pond’sUnilever China Ltd 1. 01 Others25. 82 1. 5 Customer analysis According to the research carried out by AMA Communication Services (2010), the average monthly expenditure on beauty and skin care products of female white collar consumers in Shanghai, Beijing reached 1,000 RMB (about 150 USD).And in other secondary cities of China, there is also large consumption capacity on skin care products. According to the data from Herborist official website (2010), there are at least 270,000 consumers as its members and near 90,000 core member, who contributes nearly 45% consumption of Herborist’s products. Moreover, most of the core members of Herborist are the ones who switch from using international high-end skin care products to Herboristâ€⠄¢s products and they have great brand loyalty to Herborist.Meanwhile these core members are also have great influence on motivating other consumers choosing Herborist’s products. 1. 6 Distribution channels analysis There are diverse distribution channels for Herborist to deliver its products to domestic consumers such as opening counters in China’s major department stores and professional stores and setting up specialty stores to sell its products (Herborist official website 2010). For instance, Herborist has already opened nearly 450 specialty stores until 2008, 70% of them are franchises. 2. SWOT analysis For Herborist, to have a better business performance, it is crucial to be able to understand the current opportunities in the market place, the major threat it may faced at the present as well as in the future, the strengths that Herborist owns compared with other competitors and the weakness which may affect its performance and future development (Elliott, Rundle- Thiele & Waller 2010). The SWOT analysis for Herborist will be implemented in the following, which will indentify the internal strengths, weakness, the external opportunities and threats related to Herborist. . 1 Strengths 2. 1. 1 Good organic cosmetics brand image Since the year of 1998, Herborist has begun to distinguish itself via intergrating Traditional Chinese Medicine into the latest fruits of modern biotechnology. And till now, it has already built a good image of organic cosmetics. The philosophy via Yin-Yang balance to enable skin, body and spirit to reach idea harmony and radiate natural, individualized and healthy beauty, has welcomed by a great many Chinese consumers(Herborist official website 2010). . 1. 2 Clear marketing position Herborist has posited itself as organic skin care brand and oriented itself targeted at middle and high income female white collar consumers, which attracts more than 270,000 consumers as its members and near 90,000 core members (Herborist of ficial website 2010). 2. 1. 3 Strong parent company The parent company of Herborist is Shanghai Jahwa United Co. , Ltd, a leading Chinese domestic cosmetics producer, which is good at integrating R&D, production, distribution and service.And meanwhile, Shanghai Jahwa has planed to invest ? 170 million to enhance the market share of Herborist, which can facilitate the development and maturity of Herborist(Herborist official website 2010). 2. 2 Weakness 2. 2. 1 Capital not strong as many international cosmetic companies Although Herborist has the support from Shanghai Jahwa, the capital of it is still not strong as some international cosmetic companies, which limits its spending on research and development (Whiteman & Krug 2008). . 2. 2 Lack of brand awareness Although Herborist has gain a reputation of healthy and organic skin care brand, it still lack brand awareness among several Chinese consumers, due to the limited investment in advertising. For instance, Herborist only promotes its products in print advertisement while ignoring other channels such TV ads, radio ads and so on (Chinairn 2009). 2. 2. 3 Huge room of improvement in operations management Operations management is another weak part for Herborist.It is reported that poor logistics management has led to long lead-time, high inventory as well as capital tie-up which place heavy burden on the future development of Herborist (Chinairn 2009). 2. 3 Opportunity 2. 3. 1 Potential consumption capacity In September 2006, the products of SK-II was tested and found to contain some unapproved substances in Chinese counter, followed by other world famous cosmetic brand including Clinique, Lancome, Dior and Estee Lauder whose cosmetic products were said to have prohibited substances (Ting, C. 2009).Due to these incidents, more and more Chinese consumers began to choose some organic and herbal skin care products, which is a great opportunity for Herborist to meet. According to the National Bureau of Statistics (NB S), the consumption power on cosmetic products will reach at ? 60 billion CNY in 2010, in which skin care products will take up nearly 30% of the total number, which for Herborist is really good new chance (Li & Fung 2009). 2. 3. 2 2008 Olympic Games attract western to traditional Chinese elements (‘Chinese wind’) Because of the 2008 Olympic Games, all the attention was focused on China which brought a Chinese wind.In skin care aspect, not only the Chinese consumers began to switch to choose herbal and organic products but also the foreign consumers show great interest in the skin care products with traditional Chinese medicine inside (AMA Communication Services 2010). As organic cosmetic brand specialized in herbal cosmetics, Herborist has developed under the concept of intergrating Traditional Chinese Medicine into the latest fruits of modern biotechnology, which made Herborist become one of the most popular domestic organic cosmetic brands in Chinese market under the ‘Chinese wind’(Simon 2009). 2. 4 Threat 2. . 1 Tough competition For Herborist, the biggest threat is the tough competition mostly from international players. Chinese skin care market is almost occupied by international cosmetics giants including L’Oreal, P&G, Estee Lauder Shiseido and so on (Li & Fung 2009). And because of the excellent brand building and management capability, massive advertising efforts as well as leading research and development capability, the products from multinational cosmetics corporations stand for quality, reliability and reputation in hearts of Chinese consumers compared with the local brands (Li & Fung 2009).For Herborist, to beat these international cosmetics giants and win more customers from them are really a big challenge. 2. 4. 2 Image of ‘made in China’ The tag of ‘made in china’ often stands for cheap price while poor quality, which also exits in skin care products (Wharton n. d). Just like the forei gn brands stands for quality, reliability and reputation, the Chinese made skin care products for foreign customers means poor in quality and even the same for some Chinese consumers.For Herborist, this kind of phenomenon is a great threat to both expand the domestic market share and especially position itself for the international markets. 2. 4. 3 Investment risk (ROI and cash flow) From the official website of Herborist (2010), the company has planed to invest ? 170 million to enhance the market share. Although it is good news for Herborist’s future development, it has to consider the issue on the period of return on investment (ROI).Herborist has the experience of too long time ROI, for instance, Herborist began to make profit after it came into the domestic cosmetic market seven years (Herborist official website 2010). If the return on this time’s ? 170 million investment still last too long, Herborist has to face the risk of cash flow problem, which may result in big financial dilemma for Herborist. 2. 4. 4 Economic crisis Due to the economic crisis in the recent year, the purchasing power is reduced and preference is inclined to relatively cheap products which for Herborist oriented on middle to high cosmetic products is a kind of pressure (Li & Fung 2009). . 0 Objectives 3. 1 Corporate objective Corporate objective for Herborist is to become a world class enterprise with the capability of innovation and creativity to not only continuously introduce high quality new products to meet the needs of the consumers but also maintain good quality products under the concept of integrating Traditional Chinese Medicine into the latest fruits of modern biotechnology (Herborist official website 2010). 3. 2 Marketing objectives The marketing objectives for Herborist include two parts.On the one hand, Herborist plans to expand its cover of domestic distribution channels to 170 main cities and enlarge the retail terminals from 700 to 1,200. On the other h and, Herborist plans to expand its market outside the China mainland market via the cooperation with Sephora (Herborist official website 2010). Herborist aims to achieve ? 1. 35 billion of sales revenue in the end of 2014 and increase the revenue as well as Compound Average Growth Rate (CAGR) to 21. 98% within the next five years (Herborist official website 2010). . 0 Marketing strategy The following is the market strategy for Herborist including the targeted market, position as well as marketing mix strategies, which is based on the above analysis. 4. 1 Target market As the organic cosmetic company, Herborist is specialized in herbal cosmetics. In the full of furious competition cosmetic market of China, the primary consumer target for Herborist is middle to upper income white collar females who prefer natural, mild but effective skin care products.The secondary consumer target is college female students, who look for mild products to maintain their young and fresh skins. This segm ent is focused on these female college students who prefer buying international cosmetic brand while have pressures on the pricing part. According to the survey that there is an increasing rate on the purchasing capability of female college or university students towards middle to high end cosmetic products, which is an important segment for Herborist to focus(AMA Communication Services). . 2 Positioning strategy Herborist will position itself as the middle to high end cosmetic products which focuses on the balance between traditional Chinese medicine theories adherence to Chinese elements of Tai chi, lotus, green and the high-tech means of modern technology to continuously introduce high quality new products to meet the needs of the consumers on their skin care. 4. Marketing mix Marketing mix describes these different elements such as price, product, promotion, place, people, and process and so on that marketers need to consider (Elliott, Rundle-Thiele, & Waller 2010), which is ess ential for Herborist to consider in its marketing process to achieve better performance. The following will analyze four areas of marketing mix including the aspects of price, product, promotion, and place for Herborist’s marketing process. 4. 3. Product strategy Product is defined as a good, service or idea offered to the market for exchange, which plays a vital role in the marketing process, which is the means for companies to satisfy the functional, social and psychological needs, wants and demands of customers (Elliott, Rundle-Thiele, & Waller 2010). For Herborist, it is important to emphasize the importance of the product strategy. 4. 3. 1. 1 Product diversification strategy Palmer (2009) advocated the importance of product diversification strategy, which is also proper for Herborist.Products all have their lifecycles and especially the skin care products have the relatively short lifecycle (Kotler& Armstrong 2008), so it is important for Herborist to focus on the produc t innovation and providing a wider product portfolio to meet the market requirements under deliberate market analysis. Moreover, besides the innovation on skin care products, Herborist is recommended to enhance its R&D capacity on color cosmetics, hair care, and men’s cosmetics to perfect it products range of cosmetic products.Only under these activities can Herborist meet Chinese customers’ consumption concept of pursuit for practical, fresh, beautiful as well as top quality. 4. 3. 1. 2 Establishing strong brand loyalty Kotler and Armstrong (2008) believe the importance of establishment of brand loyalty. For Herborist, besides the already built membership system, it is also recommended to apply for the ISO9001 quality system certification, which can enhance the customers’ confidence of Herborist to improve customers’ favorable attitude and purchasing behavior towards Herborist’s products. 4. 3. 1. Maintenance its orientation As the organic cosmeti c brand, it’s important for Herborist to maintain its advantage on herbal cosmetics. To search the future development, it’s so essential for Herborist to maintain its image of Chinese characteristics. Only depending on this distinctiveness, can Herborist have more chances to become world famous cosmetic brand just like the road of the body shop and Shiseido does. 4. 3. 1. 4 Developing the packing and design of products One of the important means for gaining more market share is to have a distinct product design and packing (Elliot, Rundle-Thiele & Waller 2010).For Herborist, it is essential to focus more on packaging design to attract more consumers with high quality packaging materials for different products series and give people impression of domestic goods while foreign quality. For instance, the introduction of Chinese elements can be adopted in the product designing and packing such as Chinese painting, lotus and so on are all very Chinese style and give people a n impression of elegance and fresh, which is fit for Herborist’s image of herbal cosmetics. 4. 3. 2 Pricing strategy The price of products setting has great influence on companies’ rofit and marketing process, as the competitive environment changes, companies are recommended to consider when to initiate prices change and when to respond to them (Kotler &Armstrong 2008). For Herborist, it is important to consider proper pricing strategy to respond to the fluctuant marketing environment. 4. 3. 2. 1 Prestige pricing strategy To maintain the image of middle to high end cosmetic brand and accelerate the pace of advance to the high-end market, Herborist is recommended to adopt prestige pricing strategy (Kotler & Armstrong 2008), which requires Herborist to introduce its new products as a relatively middle to high price.For instance, with the gift box priced at ? 500 CNY, New Tai Chi Mud Mask ? 380 CNY and so on, Herborist has set a relatively good image of middle to high end cosmetic brand which shows the image of prestige, quality and exclusively to Chinese consumers who often hold the opinion that high price means high quality(Whiteman & Krug 2008). 4. 3. 2. 2 Product bundle pricing The price of Herborist’s products is almost at the same level with the international middle to high end cosmetic products especially the Shiseido.To strengthen its position of middle to high end cosmetic brand, it isn’t recommended for Herborist to discount its products too much and too often, because there is a deep rooted concept among Chinese consumers that cheap means low quality. While to attract consumers, it is necessary to offer discount. So it is recommended for Herborist to adopt product bundle pricing, which means combining several products together and offering the bundle at a reduced price (Kotler & Armstrong 2008), which can help Herborist improve profit via motivating more buying power. . 3. 3 Promotion strategy Promotion is the creation and m aintenance of communication with target markets, which makes potential consumers, partners and society aware of. Deliberate designed promotion strategy can help Herborist make consumers aware of and interested in its products and effectively and efficiently communicate its message about the products to the market place (Elliott, Rundle-Thiele& Waller2010,). The promotion strategy for Herborist is as below. 4. 3. 3. Outstanding special features Because China's consumers are almost pragmatists, if we only use some abstract and vague slogan and general propaganda tactics, it is difficult to persuade consumers to buy the products. The professional TCM report plus practical description in advertisement is recommended to highlight the effect of Herborist’s products to strengthen the confidence of consumers’ brand loyalty. And meanwhile, it is also recommended for Herborist to offer some free trial to consumers to get more feedback after they used, which can also help Herbori st promote its products. . 3. 3. 2 Advertising and brand ambassador Based on the survey from Solomon (2009), celebrities and beauty experts have huge influences on cosmetic purchases in Chinese market, which results in consumers relying on trial and error from celebrities and beauty experts rather than spending too much money on their own cosmetic trials. Due to this special scenario, finding a proper brand ambassador is recommended for Herborist to attract more customers via the convincing power from celebrities.The proper brand ambassador can help Herborist reach the needs of more consumers and strengthen its healthy and fresh image as herbal cosmetics and enhance its brand cognition. At the same time, it is also wise for Herborist to strengthen its propaganda coverage via ads on the newspapers, magazine as well as in public places such posting large poster in bus station, MTR station and other public places to attract more attention, which can largely incent consumers’ des ire to purchase Herborist’s products.Furthermore, sponsoring TV and radio programs on healthy life and beauty can also help Herborist to portray the image of advocating healthy, natural brand. 4. 3. 3. 3 Perfect customer relation management (CRM) Palmer (2009) claimed that it is so crucial for companies to develop good customer relationships because good quality alone may be insufficient for a company to gain competitive advantages in increasingly competitive markets, while good customer relation management can supplement a firm’s competitive advantage.For Herborist, it is necessary to improve the pre sales and after sales service. For instance, before purchasing products from Herborist, it is necessary to give proper and professional suggestions and guidance, which is an important part of brand building. Furthermore, providing professional beauty care lectures for consumers, free skin analysis under the help of professional skin analytical instrument as well as provid ing customers with improved return protection to enhance the reputation and the customers’ sense of belonging are all good approaches. 4. 3. Place strategy Herborist has already built a diverse distribution channels to deliver its cosmetic products to consumers, such as opening counters in China’s major department stores, professional stores and setting up specialty stores to sell its products (Herborist official website 2010). To become a world class Chinese cosmetic enterprise, Herborist is recommended to expand and strengthen its distribution channel. 4. 3. 4. 1 Open counter in big chain supermarkets Big chain supermarkets in China are important sales channels for lower-priced cosmetics products in a long history.While due to the launching of middle–range brands of broadening products such as Mininurse, Garnier and Maybelline in these retail chains by L’Oreal, P and other cosmetic giants, big chain Supermarkets in China have become new channels for mid dle price cosmetic brand to reach a wider audience (Li & Fung 2009). These foreign-owned hypermarkets and supermarkets such as Carrefour and Wal-mart as well as locals such as Lianhua , Hualian as well as Trust mart are often the initial choices.For Herborist, it is also recommended to open counters to launch its middle price range products in these hypermarkets and supermarkets just like L’Oreal, P and other leading cosmetic companies do, which can help Herborist to reach its secondary consumer target of college female students and other consumers who are searching for middle price cosmetic products in supermarkets and hypermarkets. 4. 3. 4. 2 Online sales Online sales may just represent a small share in overall cosmetics sales, but we can’t ignore its potential.And on the basis of the data got from the China Internet Network Information Centre, in the first half of 2007 there are more than 70% of the 162 million Internet population aged under 30 (Li & Fung 2009), for Herborist it is a powerful channel to reach parts of its primary and secondary consumers such as the young female white collar and college students. Although Herborist has set up online platforms to show its products, it hasn’t begun its online sales.To capture the huge potential, Herborist is recommended to launch online sales on its online platform, just like other successful cosmetics players have done, including DHC from Japan, SaSa and Sephora (Li & Fung 2009). For launching online sales, it can help Herborist to save more cost in hiring stores. For instance, some professional software for online sales such as Integrated Distribution System adopted by P have the distinctiveness of quick, effective, low cost, low risk, which is recommended for Herborist to adopt (AMA Communication Services 2010). . 3. 4. 3 Choosing proper agent The failure of Herborist in Hong Kong market is as below (Herborist official website 2010). At first, Herborist directly copied the sales model o f the mainland market, which can’t localize itself it the Hong Kong market. Secondly, Herborist invest too much to build its sales channel, which largely increased its sales cost. Thirdly, the strong resistance to the new brand such as Herborist in the Hong Kong market, which cost Herborist too much to enhance its brand cognitive.For Herborist, it is more suitable to find proper local agent to facilitate it expand in the market outside mainland China. For instance, it is recommended for Herborist to relaunch its products in Hong Kong market via the cooperation with SaSa. As a Hong Kong-based cosmetics retailing and beauty services provider, SaSa has already built well sales network and is experienced in solving the problems on new brand cognitive as well as has a good image of cosmetics retailing and beauty services provider (Li & Fung 2009), which can facilitate Herborist successfully come into the Hong Kong market. . 3. 4. 4 Pharmacies As a organic cosmetic brand and specia lized in herbal cosmetics, Herborist is recommended to launched its products in pharmacies just as these successful cosmeceutical brands do, including French Eau Thermale Avene, Vichy and La Roche-Posay, Japan’s Kanebo, Freeplus and Shiseido Ferzea and so on.As the research from AMA Communication Services (2010) showing, the skin care products in pharmacies to Chinese consumers means mild, soft, effective and professional, that’s why most of the Chinese cosmetic consumers have begun to switch their choices to cosmetic products in pharmacies, especially after the Japan-based SK-II was tested and found to contain some unapproved substances in Chinese counter. For Herborist, pharmacies are recommended distribution channels to gain more potential consumers. 5. Budget for the next three years The Chart below outlines the following three years budgets of Herborist on sales, promotions, distribution, and other related areas from 2011 to 2013. Chart 1 Marketing budget chart fo r year 2011 to 2013 Items Budget for 2011Budget for 2012Budget for 2013 Advertisement ? 30,000? 40,000? 50,000 Sale force training and stimulation? 5,000? 5,000? 5,000 Distribution channel expansion? 3,000? 4,000? 5,000 Distribution channel maintenance? 2,000? 2,500? 3,000 Website maintenance? 2,000? 2,000? 2,000 Website improvement ? 0,000? 8,000? 8,000 Public relations? 4,000? 4,000? 3,000 R? 20,000? 22,000? 25,000 Total? 76,000? 87,500? 101,000 In thousands (CNY) 6. 0 Projected profit and loss statement The chart below is the d profit and loss statement forecast of Herborist for year 2011 to 2013 Chart 2 Projected profit and loss statement (2011 — 2013) Subjects Time ? Thousands (CNY)Total ? Thousands (CNY) 201120122013201120122013 Total sales revenue ? 1,200,624 ? 107,052 ? 1,093,572? 1,253,049 ? 120,493 ? 1,132,556? 1,367,446 ? 35,240 ? 1,232,206 Advertisement &Promotion? 30,000? 40,000? 50,000 Sale force training and stimulation? 5,000? 5,000? 5,000 Distribution channel expansion? 3,000? 4,000? 5,000 Distribution channel maintenance? 2,000? 2,500? 3,000 Website maintenance? 2,000? 2,000? 2,000 Website improvement? 10,000? 8,000? 8,000 Public relations? 4,000? 4,000? 3,000 R&D? 20,000? 22,000? 25,000 Tax ? 21,052? 21,961? 23,997 Other expenses? 10,000? 11,032? 10,243 Total expenses Profit In thousands (CNY) 7. Action program Herborist will implement series of activities to facilitate itself achieve its business objectives in from the year 2011. Chart 3 Implementation schedule Subject123456789101112Total ? (CNY) 76,000,000 Sale force training and stimulation 5,000,000 Modification and improvement on website. 12,000,000 Integrated propagandas campaign on targeting consumers via on print, radio, TV, internet means 4,000,000 sales promotion with the continuing of the multimedia advertising campaign. 30,000,000 Research and development on products 0,000,000 Deliberate research to expand its distribution channels and maintenance 2,000,000 Expansion of its business to more locations. 3,000,000 8. 0 Control & feedback 8. 1 Sales analysis Herborist is planning to strengthen the systems for sale analysis, due to the timely data on sales is curial for the whole marketing plan. Furthermore, the sales analysis is recommended to be implemented monthly, which can facilitate Herborist to develop contingency plans to address the fast moving environmental changes, especially the customers’ needs (Kotler & Armstrong 2008). . 2 Market share analysis Under the stage of expansion, the market share analysis is necessary for Herborist to conduct which is recommended to be done quarterly in order to watch the market closely. 8. 3 Profitability by product To facilitate R&D programs of Herborist, the profitability by products analysis can be done yearly and used as reference to help Herborist decide its future investment on products’ modification and innovation which can bring better profit for the company. . 4 Efficiency on advert ising, sales promotion analysis To analyze the efficiency of advisements and sales promotion quarterly for Herborist quarterly is essential, which can make Herborist have a clearly picture of the effectiveness its promotion strategy and facilitate the modification and better orientation of the advertising and sales promotion campaign more effectively in the following quarter. 8. Sales-force efficiency The sales force efficiency should be measured both on the bases of the sale volume that they have brought to the company, and the potential capability of staffs in the sale force, which help Herborist best position its sale forces to win more income. 9. 0 Reference AMA Communication Services 2010, High-end cosmetics trends in China, greenbook. org, viewed 11 July 2010, Chinairn 2009, (Successful case study on domestic cosmetic industry), chinairn. om, viewed 12 July 2010, Elliott, G. , Rundle-Thiele, S & Waller, D. 2010, Marketing, John Wiley & Sons Australia, Ltd, Australia, Herboris t official website 2010, Company profile, herborist. com. cn, viewed 11 July 2010, Kotler, P. & Armstrong, G. 2008, Principles of marketing, 12th edn, Pearson Education International, New Jersey, Li & Fung 2009, Latest developments of China’s cosmetics market, Li & Fung Research Centre, viewed 11 July 2010, Palmer, A. 009, Introduction to marketing theory and practice, 2nd edn, Oxford University Press, New York, Sephora official website 2010, Sephora stories, sephora. com, viewed 11 July 2010, Simon 2009, Herborist: A successful Chinese cosmetics brand, enovate 2010, viewed 13 July 2010, Solomon, J. 2009, Skincare companies dominating the cosmetic market in China, seekingalpha. com, viewed 14 July 2010, Ting, C. 2009, China’s homegrown makeup gains popularity, Beijing kswchina. om inc. , viewed 12 July 2010, Wharton n. d. , Special report: New challenge for made in China, electronic version, Boston Consulting Group, Whiteman, G. & Krug, B. 2008, Beauty and the beast: C onsumer stakeholders demand action in China, vol. 1, Journal of International Business Ethics, Xia XH. 2010, (Suggestions on strategic branding for Herborist), China's science and technology research center of citation index evaluation, viewed 14 July 2010,